Project: SEO UPSELL (growth hack)
Scribd is a subscription book reading service and social publishing platform with 80 million monthly users across web, iOS, Android platforms.
This growth hacking project aimed to grow our subscriber base by converting visitors coming from google search queries.
We conducted A/B test for 3 approaches 1. gentle nudges, 2. large light box, 3. sticky footer that expands on hover. The SEO light box remains Scribd's number one most successful growth hacking project to date.