TecTrack helps people with MS stay on track with their Tecfidera medication. 

We chose a conversational interface because it's the most direct,  friendly and familiar way to engage with our users.

TecTrack is a native app designed for iOS, Android and web. It is currently available from Biogen.

Yelp is great for helping you find specific businesses, but when you don’t know exactly you want, Yelp can leave you uninspired. Additionally, sharing and planning on Yelp can be a lot work.

I reimagined Yelp as business discovery destination with built-in tools like group chat and saved list to help you organize and gather consensus. 

Project: Book Discovery (iOS & Android)
Client: Scribd
Role: Design Lead

Scribd is the "Netflix for books" with 80m+ monthly users across web, iOS, Android platforms.

The challenge was to create a book discovery experience that replicates the feeling of a neighborhood bookstore with an experience that encourages exploration and endless discovery. 

Project: Kore 2.0
Role: Design and Creative Direction 

Similar to Slack, Kore is a team communication and collaboration platform. Kore uses uses 2-way bot integrations allowing users to chat with apps the same way they chat with people.

The goal was to make the Kore beta product experience more useful by focusing on clarity, speed and accessibility. We created a set of design principles to help focus our team along the way.

I worked hands-on with my team to redesign the product experience for iOS, Android and desktop.

The product shipped and is available here.

Medium article about Kore

Landing page for Scribd's new subscription comics service. For a monthly fee subscribers could read as many comics they wanted from publishers like Marvel, IDW, Valiant, Dark Horse and Top Cow.

Project: Scribd.com
Role: Design Lead

Scribd is a subscription book reading service and social publishing platform with 80 million monthly users across web, iOS, Android platforms.

The goal of this project was to build a responsive homepage that communicates the value proposition, showcases our best content and makes it easy to sign up.
 

Project: User on-boarding
Client: Scribd
Role: UX/Visual

Scribd is a subscription book reading service and social publishing platform with 80 million monthly users across web, iOS, Android platforms.

I created the on-boarding flow for new users that have just signed up to the Scribd service. The goal was to help users find a book to read as quickly as possible by asking some simple questions to ease them into the Scribd service.

I led the competitive analysis, strategy, UX and visual design.

Project: Search typeahead (all platforms)
Role: Product Design Lead

Our goal was to increase repins from search results and make it easier to find Pinners and brands on Pinterest.
 

- Offers pre-query suggestions
- Autocorrects misspelled queries
- Simplified experience
- Removes unnecessary UI, making search faster
- Arranges results into organized clusters

Project: Pinterest iOS Signup flow
Role: Product Design Lead

The single-form signup makes signup more seamless and focused. I leveraged photographic imagery and use cases from Pinterest's main acquisition tool: Pinterest.com.